Now-a-days more people get online than ever before whether it's to stream music, movies, or just to keep up with the latest trends. That's why companies are turning to social media sites to get the word out about their businesses. There are many different approaches to social media and each company has their own strategy. This blog post compares Taco Bell and Culver's.
Taco Bell is most notably known for their comedic tweets and responses and they respond to 95% of @replies whether it's to retweet, simply reply, or to favorite it. If you head over to Taco Bell's twitter you can see right away that a number of their latest tweets is simply retweets from their followers. Followers who were replied to were also more likely to mention Taco Bell the following week. Engagement seems to be the number one strategy in their social media plan and it certainly is working with over 10 million likes on Facebook and 1.41 million followers on Twitter.
Culver's originated Suak City, Wisconsin and have since expanded throughout the Midwest. They even have restaurants as far as Florida and Texas. Their twitter account isn't as filled up with retweets like Taco Bell's is, nor do they respond to tweets in a tongue-in-cheek manner but they do respond to followers to simply say thank you. They've also tweeted lately about new locations in Michigan and Indiana. They are continuing to expand and no doubt social media plays a big part with over 1.1 million likes on Facebook and 24k followers on twitter.
Overall, both companies seem to engage with their followers one way or another and it definitely plays a huge part. To customers it feels more personal and whether it's to maintain customers or to reach out to more people, social media is a tool that you should be using in your business model.
